My friend brought this article to my attention and I think everyone should give it a read. Essentially, Victoria’s Secret created a new ad campaign branded with the tagline “The Perfect Body.” This slogan appears under beautifully photoshopped Victoria’s Secret models. Although these models have gorgeous physiques that they work hard for, that does not give VS the right to deem it the perfect body. By giving these thin, beautiful, genetically gifted women the title of “perfect” it makes women with other body shapes feel inadequate. Perfection alludes to the idea that this is the quintessential look for every person; we must strive to be this ideal in order to be accepted.
This is not the case.
This emphasis on aesthetic perfection from the media is damaging to young women. Everyone has a different body shape, genetic makeup, and fitness level. Their goals should be tailored to their lifestyle and culture. Shame on VS for making any woman feel less than beautiful or worthy.
Sign the petition here because “we would like Victoria’s Secret to apologise and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged.”
If you’re on instagram hashtag #iamperfect to retaliate against this campaign.